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Clearsky Mobile Media Chosen As One Of The Top 20 Technology Companies In Florida By The Florida Venture Forum

ClearSky selected to present at the January 22, 2004 Florida Venture Forum meeting in Orlando

ClearSky Mobile Media, Inc., a leading cellular brand entertainment company and content publisher for cellular smart phones and camera phones, announced today that the company has been chosen by The Florida Venture Forum to present to a national audience of venture capitalists, investment bankers and private equity investors at its annual conference on January 22, 2004.

Dean Fresonke, CEO of ClearSky Mobile Media stated, “ClearSky is very excited to have been one of only two dozen companies chosen by The Florida Venture Forum. We look forward to exploring funding opportunities during our discussions with this impressive group of investors.”

Over 800 people attended the 2003 Conference, including representatives of 105 venture capital firms from across the US. Presenters from the group’s last twelve Venture Capital Conferences have raised a total of over $553 million to date.

Clearsky Helps Highland Cellular Launch WAP Service In West Virginia And Virginia Markets

WAP service and content management system are hosted at ClearSky’s data center in Orlando

West Virginia-based Highland Cellular, d/b/a CellularOne, has joined the growing list of wireless operators that rely on ClearSky for hosting of their wireless data services.

Highland launched the new WAP service to its customers in October, with all hardware and software being located at ClearSky’s network operations center in Orlando, Florida. ClearSky acted as the content aggregator by organizing a list of compelling WAP content sites using ClearSky’s ProVantage WAP content management tool. ProVantage also lets customers set up and customize their own “home decks”

Tim Stearns, Highland vice president of sales and marketing, said, “After considering various options for bringing our customers the latest WAP technology and content, we confidently chose ClearSky Mobile Media to make it happen. Their years of experience were evident in the implementation phase, as everything was completed on schedule, without any problems.”

“Our goal with Highland Cellular was to speed their time to market and eliminate the technical complexities for them,” said Dean Fresonke , ClearSky CEO. “Our network operations center provided the ideal operating environment for the launch, with no need for any modifications at the client’s site. Clearly, the big winners will be Highland Cellular customers. Highland staff can concentrate on selling the service to their customers while ClearSky manages the delivery of content.”

ClearSky Launches Branded Entertainment Division

ClearSky Mobile Media, the leader in mobile content syndication is positioned to lead the Mobile Media marketplace well into the 21st century with the introduction of its newest deployment “Mobile Branded Entertainment.” A true convergence of Madison Avenue and Hollywood! ClearSky’s Branded Entertainment Division specializes in developing cross-platform marketing initiatives with wireless devices that engage consumers in many different ways. Wireless opportunities brought to the forefront by ClearSky will be in a interactive environment not seen in the advertising and entertainment markets.

Through interactive media, ClearSky’s Branded Entertainment has been able to extend the branding experience and connect it to consumers on a personal and relevant level by lengthening the total engagement time. “In the past branded entertainment was with a Website, a banner, a interactive TV demo and even with a brochure. Now that the Mobile carriers have the speed and bandwidth in place and the handset manufactures are coming out with a large array of smart phones cable of doing lots of high tech things, the tie-in possibilities just got enormous”, says Gary German, Sr. Vice President of Branded Entertainment for ClearSky.

“We gauge each program from our billing and tracking software built into each program though our carrier partners. This creates a way to measure every program and this is tremendously exciting for our advertising partners, it creates great value”, said Dean Fresonke , CEO of ClearSky Mobile Media.

“ClearSky will be looking at measurements that gauge the total number of consumer touch points, and how much time they spend with each wireless media vehicle. We’re doing things with live events, Reality television shows, Feature Film releases, Web initiatives, consumer interactive programs, things that are cross-platform in nature, but the common thread is length of engagement, most companies we engage with will be connecting with consumers in many meaningful and relevant ways.” added Fresonke.

“Companies clear across the spectrum will leverage the value of the wireless content and wrap itself around the story projected to each consumer involved in every program,” said Katey Byrne, Sr. Vice President of Clear Channel Communications Advantage Program.

“A reach and frequency program will be implemented with each promotion. A multi-media program will be instituted allowing for broader visibility and awareness for each partner and allowing for successful interactive experience creating brand loyalty across the board, it’s a more targeted way of reaching consumers” added German.

ClearSky Branded Entertainment marketing programs will be intrusive and not offensive in any manner. Each program will have a broad popularity and will be targeted closely to a specific demographic group.

“Instead of comparing the value of wireless with other media channels ClearSky adds them to the mix of things. It can add a tremendous value to the fullness of each project that ClearSky implements. You have to apply each wireless program to existing standards in a language that clients can understand easily. ClearSky’s intentions won’t be to leapfrog traditional views about how media is planned and purchased, ClearSky tends to play to the client’s strengths and build from there,” added Fresonke.

Clearsky Launching Rich Color Mobile Content To Cell Phones

New Service Set to Change Wireless Landscape with Content Packages for New Generation Phones and PDAs

ClearSky Mobile Media, Inc., the leader in mobile content syndication, is positioned to lead the mobile media marketplace well into the 21st century with the introduction of an entirely new type of entertainment content. ClearSky has just released the world’s first interactive mobile magazine allowing cellular users to view exciting color pictures, read engaging articles, and actually interact with mobile magazine content while at the same time being able to download hot ringtones andcool screen savers.

ClearSky is working with the leading names in print and television entertainment to offer high value, pay-per-view content that will thrill and captivate wireless consumers. By leveraging its extensive content delivery solutions and including content from the top names in global entertainment, ClearSky offers consumers exciting entertainment options using the familiar business models of magazine subscriptions and cable TV services. Within its interactive mobile magazine offering, ClearSky is launching four different entertainment packages. They will include Sports, Movies & Music, Lifestyles and Inspiration with each package containing not only interesting content but also games and ringtones. ClearSky has over seven years experience in delivering data networking, carrier billing, provisioning, WAP hosting and trend analysis reporting to the wireless industry. This vast experience in wireless data services has uniquely positioned ClearSky as the industry leader in delivering mobile entertainment content to cellular users internationally. More importantly, ClearSky’s entertainment “channels” have an immediate market through the company’s extensive customer base in North, Central and South America.

“By providing a cable channel delivery model and charging for content by usage or by a monthly subscription fee, ClearSky will make available an exciting, easy to use and friendly service,” said Dean Fresonke , CEO of ClearSky. “Our intentions are to offer our cellular customers a new revenue stream running on the latest and greatest devices now on the market.”

Data on Air Has Changed its Name to ClearSky Mobile Media

Data on Air Changes Its Name To ClearSky Mobile Media To Reflect New Direction

Data on Air, Inc., a seven year old data solutions and professional services company for the wireless industry, announced today that it has changed its name to ClearSky Mobile Media, Inc., to reflect a new direction for the company. Under the new name, ClearSky will be bringing millions of cellular users an entirely new entertainment experience on the latest generation of phones and PDAs both here in the U.S. and abroad.

ClearSky is positioned to lead the mobile media marketplace well into the 21st century with this new offering. ClearSky has just released the world’s first interactive mobile magazine allowing cellular users to view brand name magazine content including color photo spreads and articles along with the ability to download awesome ringtones and cool screen savers. ClearSky is working with the leading names in print and television entertainment to offer high-value, pay-per-view content that will thrill and captivate wireless consumers. By combining its extensive content delivery technology with brand name entertainment, ClearSky offers consumers exciting entertainment options using the familiar business models of magazine subscriptions and cable TV services. Within its interactive mobile magazine offering, ClearSky is launching four different entertainment packages: Sports, Movies & Music, Lifestyles, and Inspiration. Each package includes related mobile interactive magazines, games, and ringtones.

ClearSky has over seven years experience in delivering data networking, carrier billing, provisioning, WAP hosting and reporting to the wireless industry. This vast experience in wireless data services has uniquely positioned its ClearSky as the industry leader in delivering mobile entertainment content to the millions of cellular users internationally. More importantly, ClearSky’s entertainment “channels” have an immediate market through its extensive customer base in North, Central and South America. “We are very excited about this new transition, our past successes will bode well for our ability to give cellular users a fun, addictive way to use their new phones,” said Dean Fresonke , ClearSky’s CEO. “History will remember this as the time when the phone moved from peoples’ ears to their eyes,” added Fresonke.