Clear Channel and ClearSky Mobile Media Partner to Offer Ringtones and Wallpaper through Clear Channel’s National Network of Radio Stations
ClearSky Mobile Media, Inc., a wireless entertainment agent for the latest generation mobile handsets announced today a partnership with media giant Clear Channel Communications to distribute ringtones, wallpaper, answering services, realtones, and mobile games using Clear Channel’s CHR Top 40 radio stations and their Web sites. The Contemporary Hit Radio Web sites have been customized with ringtone and wallpaper selections specific to the play lists and to the audiences of each station. The result is a first for the wireless industry-a direct tie-in between radio and cellular ringtones.
“Every day, millions of people discover new music and enjoy their old favorites by listening to Clear Channel Radio stations,” stated Linda Byrd, senior vice president of Clear Channel Radio. “Connecting our radio listeners with their favorite ringtones and screen savers is the logical next step for Clear Channel. Through our radio stations and their Web sites, we have an unprecedented way to educate consumers on these value-added services and drive purchases. Clear Channel wants to become the clear leader in offering ringtones from all genres and formats.”
“This partnership with Clear Channel is indicative of where the wireless market is headed,” said Dean Fresonke , ClearSky’s chief executive officer. “Tie-ins and promotions of wireless content are often better handled by companies outside of the traditional wireless industry. Clear Channel has the vision to see that ringtones and screensavers are brand extensions that can be promoted through their tremendous marketing reach. We look forward to continuing our joint innovations.”
About Clear Channel Radio
Clear Channel Radio is a division of Clear Channel Communications. Headquartered in San Antonio, Texas, Clear Channel is a global leader in the “Out of Home Advertising Industry” with radio, television stations, outdoor displays and entertainment venues in 65 countries around the world.