ClearSky Mobile Media adds Latin entertainer to their extensive Latin mobile content offering to US and LATAM carrier customers
ClearSky Mobile Media, Inc., a leading provider of mobile data and entertainment services, today announced that they will be the exclusive worldwide provider of mobile content such as wallpaper, video clips and ringtones for the popular Latin entertainer Hector Suarez.
Based in Mexico, superstar and entertainer Hector Suarez, also known as the “voice of the people,” is best known for his political satire-based sketch comedy show “La Cosa” and “La Otra Cosa.” These shows have become part of the comedic cultural fabric of Mexican and US Hispanic television due to their innovative concepts and production techniques, and have made Mr. Suarez one of the most popular Hispanic celebrities in Mexico, the rest of Latin America and the United States.
With ClearSky’s integrated mobile content offering, carriers will be able to provide their subscribers access to video clips of Mr. Suarez’s famous characters, wallpaper images of Mr. Suarez and ringtones featuring the most popular sound bites from Mr. Suarez’s programs. First to launch the content this month is carrier TelCel in Mexico with content also made available to operators in Venezuela, Chile and the United States immediately.
“We are excited to be able to offer content of this level to carriers in the US and Latin America,” says Mr. Dean Fresonke , CEO of ClearSky Mobile Media. “With a purchasing power of approximately $736 billion, and a population of approximately 44 million in the US, Hispanic Americans are a critical market segment for the US carriers to serve with relevant, market-specific, mobile content,” Fresonke adds.
In addition to content from Mr. Suarez, ClearSky Mobile Media also offers a full complement of ringtones, videos, games and images for the Hispanic marketplace. With multiple carriers already in Latin and South America using ClearSky Mobile Media’s services, ClearSky is also bringing this experience to carriers in the United States to help them accommodate the growing Hispanic American market, which today makes up about 14% of the US population.
“I’m excited that my fans will be able to download their favorite clips and use my voice as a ringtone,” commented Hector Suarez. “‘La Raza’, my Mexican fans, are an extremely loyal group of people that see me as someone who tackles their issues, and I wanted to give them one more way to express themselves through my characters. I chose ClearSky Mobile Media to distribute my content because of their track record and legacy as a pioneer in the mobile data industry.”
About ClearSky Mobile Media
ClearSky Mobile Media is redefining how wireless data can be applied to the mobile media market in order to facilitate revenue growth, brand exposure and richer content. With its innovative, high-quality portfolio of mobile data and entertainment solutions for carriers and MVNOs, ClearSky Mobile Media is providing relevant, market-specific, mobile content solutions to the mobile media marketplace. Since 1995, ClearSky Mobile Media has pioneered mobile data offerings with its carrier-grade one-stop-shop that includes downloadable content, mobile web browsing, MMS services and managed data services across all wireless technologies. Today, ClearSky Mobile Media supports 60 million subscribers with content through its carrier customer base. To learn more about ClearSky Mobile Media, please visit www.csky.com.
Marketing Communications Specialist
nwhite [at] csky [dot] com