iwireless and Cellular One of East Texas select unique reporting tool to help boost ARPU by increasing WAP traffic and content downloads.
ClearSky Mobile Media, Inc., a leading provider of managed services and content to wireless carriers, today announced agreements with i wireless and Cellular One of East Texas to implement its powerful ProTrends BI™ WAP activity analysis tool.
ProTrends BI enables wireless service providers to obtain intimate knowledge of subscriber behavior on the mobile web. Armed with this information, carriers can make informed decisions and adjust marketing strategies to maximize data ARPU by increasing content sales, data plan subscriptions, and overall WAP usage.
“ProTrends is a great marketing tool that enables us to deliver laser-focused direct marketing campaigns based on WAP usage and habits discovered through ProTrends’ drill-down and filtering capabilities,” said Maggie Squires, product development manager of i wireless.
“We are pleased these leading carriers have expanded their relationship with ClearSky by adding ProTrends BI to the broad mix of products and services they use today to maximize their ARPU,” said Tony Tagliareni , executive vice president of sales of ClearSky Mobile Media. “Since we launched ProTrends BI a number of new clients have incorporated the tool into their initial implementations while many existing clients are adding ProTrends BI to the portfolio of services we provide. We believe this type of market endorsement underscores the value of ProTrends BI.”
About ClearSky Mobile Media
With its innovative, high-quality portfolio of mobile data and entertainment solutions for carriers and MVNOs, ClearSky Mobile Media provides compelling, market-specific content solutions that drive the growth of data subscriptions and ARPU. Since 1995, ClearSky has pioneered mobile data offerings with its carrier-grade, private-branded portal that includes downloadable content, mobile web browsing, MMS, and managed data services across all wireless technologies. Today, ClearSky provides its unique mix of mobile data services and mobile content to a subscriber base of more than 60 million subscribers. To learn more about ClearSky Mobile Media, visit www.csky.com.
About i wireless
Founded in 1997 and headquartered in Urbandale, Iowa, i wireless is a partnership between T-Mobile USA and Iowa Network Services. i wireless has over 250 full-service company stores and authorized dealers across Iowa and western Illinois offering customers the largest regional and nationwide coverage on the most advanced all digital GSM voice and data network. For more information, visit www.iwireless.com or contact Gary Baron at 515-258-7808.
About Cellular One of East Texas
Cellular One of East Texas, headquartered in Nacogdoches, Texas, is the only wireless carrier based in and dedicated exclusively to serving communities in East Texas. In addition to superior coverage, outstanding customer service, and an extensive retail store network, the company provides advanced communications services with a strong local focus to over 300,000 people. The company is committed to expanding its GSM network and broadband data services to improve the communities that we call home. For more information, visit www.celloneet.com.
Marketing Communications Specialist
nwhite [at] csky [dot] com