Vision to get you to the next G

News

Cellufun Extends its Mobile Games to Over Two Dozen New Carriers in Partnership with ClearSky Mobile Media

Millions of additional subscribers gain access to Cellufun’s award-winning mobile games community through mobile data managed service provider

ClearSky Mobile Media, Inc., a leading provider of managed services and content to wireless carriers, and Cellufun, the community-driven mobile gaming portal and “the world�s mobile playground,” today announced the availability of Cellufun’s games community to ClearSky’s existing wireless carrier partners. This relationship marks the first time Cellufun has worked with a managed service provider to deliver its games to a large network of more than two million customers in North America.

Cellufun, home to favorites such as Space Wars and Call of the Pharaoh, is already attracting five million unique users a month to its virtual world, mainly from off-deck and individual carrier subscriber growth. Now, by partnering with ClearSky, Cellufun games will receive prominent placement on subscriber handsets through a multitude of regional carrier networks, making it much easier for wireless customers to discover the Cellufun community.

“Developing relationships with mobile data solution providers and their regional carrier partners is directly in line with our strategy to extend the reach of our mobile social games community,” said Arthur Goikhman, CEO and co-founder of Cellufun. “ClearSky gives us an opportunity to do just that, and make our games available to millions of additional customers who want easy access to our content without venturing off deck.”

“ClearSky continually strives to deploy new products and services that will increase the data revenue for our large and growing list of carrier clients,” said Tony Tagliareni , executive vice president of sales at ClearSky. “Cellufun’s award-winning catalog of ad-supported games and their proven ability to build a community and encourage social interaction generates incremental traffic on our clients’ data networks while providing unique entertainment for our carrier’s subscribers. The result is a powerful synergy that allows us to deliver even greater value to our carrier partners and their subscribers.”

About ClearSky Mobile Media

With its innovative, high-quality portfolio of mobile data and entertainment solutions for carriers and MVNOs, ClearSky Mobile Media provides compelling, market-specific content solutions that drive the growth of data subscriptions and ARPU. Since 1995, ClearSky Mobile Media has pioneered mobile data offerings with its carrier-grade, private-branded portal that includes downloadable content, mobile web browsing, MMS, and managed data services across all wireless technologies. Today, ClearSky Mobile Media provides its unique mix of mobile data services and mobile content to a combined subscriber base of more than 60 million. For more information, visit www.csky.com.

About Cellufun

Cellufun is a community-driven mobile gaming portal providing free games that encourage social interaction between players. People from all over the world on all mobile networks access the site in their own language to compete, collaborate, chat and share game hints in their pursuit of prizes. In addition to producing award-winning original games, Cellufun partners with major media companies such as AOL to deliver world-class branded entertainment. It also works with agencies and advertisers to design customized mobile marketing solutions that provide an unprecedented level of brand interaction and immersion.

Media Contacts:

Eric Gonzalez
VSC Consulting (on behalf of Cellufun)
415-272-0836
eric [at] vscconsulting [dot] com

Nichole White
Marketing Communications Specialist
407.749.8886
nwhite [at] csky [dot] com

ClearSky and PlayPhone Partner to Offer Mobile Entertainment Subscription Services

New Subscription-based Offering Brings the Most Popular Audio, Video, and Game Content Plus Text Campaigns to Tier 2 and Tier 3 Wireless Carriers

ClearSky Mobile Media, Inc., a leading provider of managed services and content to wireless carriers, and PlayPhone, the global mobile media company, announced today a partnership to bring PlayPhone’s subscription-based mobile entertainment offerings to over two million users serviced by ClearSky through Tier 2 and Tier 3 carriers.

“Our solid partnership with ClearSky enables us to extend our distribution of branded mobile entertainment and popular text campaigns,” said Ron Czerny, founder and chief executive officer at PlayPhone. “We can reach out to a large group of mobile users by taking advantage of ClearSky’s visbility and market share.”

ClearSky already offers downloadable mobile content in the form of single transactions to its carrier partners; now those same mobile users can easily buy subscription-based entertainment and participate in promotional opportunities that rival those of Tier 1 carriers. These subscription transactions are made easier and more enticing using simple text campaigns from top-end brands.

“We have built outstanding relationships with regional carriers,” adds Tony Tagliareni , executive vice president of sales at ClearSky. “Adding PlayPhone’s subscription-based services greatly benefits those carriers by allowing them to compete with the much larger Tier 1 carriers.”

PlayPhone gives consumers access to a new and exclusive media catalog spanning audio, video and gaming content from all four major music labels and their artists, game publishers and media companies such as SonyBMG, EMI, Disney, Vivendi, and Sony Pictures Entertainment as well as a broad portfolio of text subscriptions.

About ClearSky Mobile Media

With its innovative, high-quality portfolio of mobile data and entertainment solutions for carriers and MVNOs, ClearSky Mobile Media provides compelling, market-specific content solutions that drive the growth of data subscriptions and ARPU. Since 1995, ClearSky Mobile Media has pioneered mobile data offerings with its carrier-grade, private-branded portal that includes downloadable content, mobile web browsing, MMS, and managed data services across all wireless technologies. Today, ClearSky Mobile Media provides its unique mix of mobile data services and mobile content to a combined subscriber base of more than 60 million. For more information, visit www.csky.com.

About PlayPhone, Inc.

PlayPhone (www.playphone.com) is a leading global mobile media company present in over 25 countries throughout North America, Europe, Asia and Latin America that provides cutting edge personalization and entertainment content in English and Spanish to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

Media Contacts:

Nichole White
Marketing Communications Specialist
407.749.8886
nwhite [at] csky [dot] com

Hugo Reyes
PlayPhone, Inc.
408-261-6200 ext.274
hugor [at] playphone [dot] com