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ClearSky Signs Multi-year Agreement with Carolina West Wireless for Hosted WAP, Content and More

Leading regional carrier will be among first to offer mobile advertising to its growing subscriber base to maximize data ARPU

ClearSky Mobile Media, Inc., a leading provider of managed mobile data services and content to wireless carriers, today announced a new long-term contract with Carolina West Wireless (CWW) for its suite of wireless content and data services. CWW, headquartered in Wilkesboro, NC, was established in 1991. Since its inception, CWW’s active involvement in both the CTIA and the Rural Cellular Association (RCA) have positioned the company as a thought leader and vanguard among regional carriers in the United States.

CWW plans to deploy an array of ClearSky’s products and services including:

  • Hosted WAP Gateway service
  • Content Management and Distribution System
  • WAP-based mobile advertising

The deployment of ClearSky’s new Wireless Ad Insertion Framework (WAIF) will reinforce CWW’s position as a pioneer among the nation’s regional carriers. The WAIF product will allow CWW to create and manage campaigns on subscriber WAP pages, creating unique revenue opportunities.

Taken together, these products and services will enable CWW to enhance its revenue opportunities by offering its subscribers access to the mobile web and downloadable content, and by revenue generated from local and national mobile advertising.

“Carolina West has put into motion several strategic initiatives that, when completed, will dramatically improve our ability to provide superior service to our ever growing subscriber base, as well as effectively compete with top tier carriers,” said Slayton S. Stewart, CWW Chief Executive Officer. “One of our priorities is to position CWW so that our data offering is at least on par with national carriers. We believe Clearsky helps us achieve this goal.”

“ClearSky highly values each of its existing clients and celebrates the addition of new clients because each new client represents an endorsement of our products, services and business model,” said ClearSky executive vice president of sales, Tony Tagliareni . “That said, we are especially delighted to count CWW among our growing list of clients due to their stature in the industry, and their leadership position among regional carriers.”

About ClearSky Mobile Media:

With its innovative, high-quality portfolio of mobile data and entertainment solutions for carriers and MVNOs, ClearSky Mobile Media provides compelling, market-specific content solutions that drive the growth of data subscriptions and ARPU. Since 1995, ClearSky Mobile Media has pioneered mobile data offerings with its carrier-grade, private-branded portal that includes downloadable content, mobile web browsing, MMS, and managed data services across all wireless technologies. Today, ClearSky Mobile Media provides its unique mix of mobile data services and mobile content to a combined subscriber base across more than three dozen carriers. For more information, visit www.csky.com.

About Carolina West Wireless:

Carolina West Wireless was formed in 1991 and is owned by a partnership consisting of Skyline Telephone, Surry Telephone and Wilkes Telephone. Headquartered in Wilkesboro, North Carolina, CWW provides its customers with innovative technology including data and mobile services, the latest wireless equipment and competitive wireless plans that provide nationwide coverage. Detailed information about CWW is available at www.carolinawest.com.

Media Contact:
Nichole White
Marketing Communications Specialist
407.749.8886
nwhite [at] csky [dot] com

ClearSky and AdMarvel Collaborate to Offer Mobile Advertising to Regional Wireless Carriers

Millions of Additional Subscribers Gain Access to AdMarvel’s Leading Advertising Suite of Services

ClearSky Mobile Media, Inc., a provider of managed services and content to wireless carriers, and AdMarvel, a mobile advertising mediation hub, announced today a partnership to deliver high performance ad management solutions to millions of mobile consumers serviced by ClearSky through its large portfolio of regional carriers.

Mobile advertising reached more than 4 billion consumers in 2008, and is referred to by mobile and media experts around the globe as “the seventh mass media channel.” “As advertisers and the media scramble to take advantage of this rapidly-growing mobile market, ClearSky has aligned with AdMarvel to optimize advertising opportunities and provide yet another revenue engine to drive carrier clients’ data ARPU ever higher,” said Tony Tagliareni , ClearSky’s EVP of Sales & Marketing.

AdMarvel’s extensive suite of products is hosted to ensure a fast, reliable implementation, and allow ClearSky carriers to:

Achive higher CPMs through intelligent consumer targeting
Provision on-deck and off-deck advertising
Generate consolidated performance metrics and analytics
Track ARPU at the customer, device and marketing program level

“As we strive to deliver unmatched analytics and ad revenue results to a wide range of players in the ad ecosystem, our partnership with ClearSky allows us to extend our services to millions of additional consumers,” said Mark Fruehan, AdMarvel’s EVP of Sales & Business Development. “Our full suite of services, designed to put ad traffic owners in control of their performance, is a perfect match for ClearSky’s proven track record, large market share and industry-leading portfolio.”

About ClearSky Mobile Media

With its innovative, high-quality portfolio of mobile data and entertainment solutions for carriers and MVNOs, ClearSky Mobile Media provides compelling, market-specific content solutions that drive the growth of data subscriptions and ARPU. Since 1995, ClearSky Mobile Media has pioneered mobile data offerings with its carrier-grade, private-branded portal that includes downloadable content, mobile web browsing, MMS, and managed data services across all wireless technologies. Today, ClearSky Mobile Media provides its unique mix of mobile data services and mobile content to a combined subscriber base across more than three dozen carriers. For more information, visit www.csky.com.

About AdMarvel

AdMarvel makes mobile advertising work by enabling mobile publishers and operators to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, carriers, ad networks and advertisers to optimize advertising inventory and deliver higher revenue. AdMarvel services work across mobile web, WAP, SMS and in-application modalities. For more information, visit www.admarvel.com.

Media Contact:
Nichole White
Marketing Communications Specialist
407.749.8886
nwhite [at] csky [dot] com