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Evening Hours Dominate Mobile Internet Usage and Content Downloading Among Regional Wireless Subscribers

Approximately 30 percent of regional wireless users prefer the hours between 4 p.m. and 9 p.m. local time for mobile Web browsing and content purchasing. ClearSky Mobile Media, a leading provider of managed mobile browsing services and content to regional wireless carriers, identified top revenue-generating hours by analyzing the mobile browsing and downloading trends of approximately 1 million regional wireless subscribers.

According to ClearSky’s WAP analytics tool—ProTrends BI—content purchases peaked between 4 p.m. to 5 p.m., while WAP usage peaked between 8 p.m. to 9 p.m. The hours between 3 a.m. to 5 a.m. account for the lowest percentage of mobile usage. The report reveals a steady increase of WAP usage throughout the day with a slight a decline before midnight—thus confirming the reality that mobile phones have transformed from a mere luxury tool, to an “always on” device, considered by millions as a necessity.

ClearSky’s ProTrends BI provides a detailed view into subscribers’ data usage behavior by transforming obscure log files from a carrier’s WAP gateway and content management system into meaningful information. ProTrends BI can be configured to report on a rolling schedule from 30 days to 12 months of data, to facilitate customized trend analysis, or to measure the success of marketing programs.

This valuable information allows carriers to understand how subscribers use their data services, which is vital to growing mobile Internet browsing and content download business. By identifying mobile browsing and downloading trends, business decisions can be made to better service a specific subscriber base. In doing so, carriers will increase data revenue, save money, and reduce churn by improving customer loyalty.

To learn more about how ProTrends BI can answer even the most perplexing data usage questions, click here to download a product fact sheet http://www.csky.com/downloads-restricted/.

Media Contact:
Nichole White
Marketing Communications Specialist
407.749.8886
nwhite [at] csky [dot] com

Cincinnati Bell Wireless Implements ClearSky Mobile Media’s New Unified Media Center

ClearSky Mobile Media, Inc., along with carrier client, Cincinnati Bell Wireless, today announced the deployment of its Unified Media Center (UMC) to more than 500,000 wireless subscribers. ClearSky, a leading provider of managed mobile data services and content to regional wireless carriers, gives Cincinnati Bell customers access to a content-rich catalog, complete with major label ringtones (RT), ringback tones (RBT) and other pay-per-download (PPD) content such as images, games and video clips—All available via a single, carrier-branded, storefront.

“ClearSky is taking a fresh look at content,” said Karen Bruce, Cincinnati Bell Wireless senior wireless data product manager. “In an industry characterized by rapid growth, ClearSky’s products and services continue to keep pace with advancements in wireless technology, thanks to their proactive team of knowledgeable, innovative professionals. Now with deployment of their UMC, we offer the ringtones, ringback tones, images and games that our subscribers demand, all from a single storefront.”

ClearSky’s feature-rich UMC offers carrier clients and their subscribers the following:

  • Carrier-branded Web and WAP content storefronts
  • One-stop shopping for multiple content types
  • Superior user experience
  • Up-sell/cross-sell opportunities
  • Major label content for RBT and RT

About Cincinnati Bell

With headquarters in Cincinnati, Ohio, Cincinnati Bell (NYSE: CBB) provides integrated communications solutions-including local, long distance, data, Internet, entertainment and wireless services-that help keep residential and business customers in Greater Cincinnati and Dayton connected with each other and with the world. In addition, businesses ranging in size from start-up companies to large enterprises turn to Cincinnati Bell for efficient, scalable office communications systems as well as complex information technology solutions including data center and managed services. Cincinnati Bell conducts its operations through three business segments: Wireline, Wireless, and Technology Solutions. For more information, visit www.cincinnatibell.com.

Media Contact:
Nichole White
Marketing Communications Specialist
407.749.8886
nwhite [at] csky [dot] com