Approximately 30 percent of regional wireless users prefer the hours between 4 p.m. and 9 p.m. local time for mobile Web browsing and content purchasing. ClearSky Mobile Media, a leading provider of managed mobile browsing services and content to regional wireless carriers, identified top revenue-generating hours by analyzing the mobile browsing and downloading trends of approximately 1 million regional wireless subscribers.
According to ClearSky’s WAP analytics tool—ProTrends BI—content purchases peaked between 4 p.m. to 5 p.m., while WAP usage peaked between 8 p.m. to 9 p.m. The hours between 3 a.m. to 5 a.m. account for the lowest percentage of mobile usage. The report reveals a steady increase of WAP usage throughout the day with a slight a decline before midnight—thus confirming the reality that mobile phones have transformed from a mere luxury tool, to an “always on” device, considered by millions as a necessity.
ClearSky’s ProTrends BI provides a detailed view into subscribers’ data usage behavior by transforming obscure log files from a carrier’s WAP gateway and content management system into meaningful information. ProTrends BI can be configured to report on a rolling schedule from 30 days to 12 months of data, to facilitate customized trend analysis, or to measure the success of marketing programs.
This valuable information allows carriers to understand how subscribers use their data services, which is vital to growing mobile Internet browsing and content download business. By identifying mobile browsing and downloading trends, business decisions can be made to better service a specific subscriber base. In doing so, carriers will increase data revenue, save money, and reduce churn by improving customer loyalty.
To learn more about how ProTrends BI can answer even the most perplexing data usage questions, click here to download a product fact sheet http://www.csky.com/downloads-restricted/.
Marketing Communications Specialist
nwhite [at] csky [dot] com