ClearSky Mobile Media, Inc., a leading provider of mobile data services and content to regional wireless carriers, today announced its alignment with The mGive Foundation to facilitate mobile donations from wireless subscribers via premium SMS (P-SMS).
Billions of charitable dollars were donated last year via text messaging, as thousands of charities integrated mobile donations into their fundraising efforts. Support for short codes allows consumers to make contributions to their charity of choice directly from their mobile phones.
“Providing our carrier clients’ subscribers the convenience of charitable giving via P-SMS is another example of how ClearSky is taking the lead by offering a much broader messaging initiative for regional wireless carriers,” says ClearSky EVP of Sales & Marketing Tony Tagliareni. “Look to ClearSky to expand our P-SMS offering in the near future. We believe a comprehensive P-SMS offering, in conjunction with the recent launch of our Multi-G SMS platform, increases our value proposition and reinforces ClearSky’s position as the premier provider of mobile data services to regional wireless carriers.”
“Mobile giving campaigns are quickly becoming a mainstay of nonprofit fundraising efforts,” said Jenifer Snyder, executive director of The mGive Foundation. “Because of the commitment of organizations like ClearSky, nonprofits will benefit by being able to reach additional donors who previously couldn’t participate in these innovative and dynamic mobile giving campaigns.”