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ClearSky Launches Smartphone App Store

ClearSky Mobile Media, Inc., a leading provider of mobile data services and content to regional wireless carriers, today announced its alignment with Handmark, a leading provider of mobile application solutions, to offer thousands of today’s top-selling apps to more than 7 million wireless subscribers.

The global value of the mobile applications market is expected to reach $25 billion by 2015 (up from about $6.8 billion in 2010), according to a consumer research report by MarketsandMarkets. Consumer demand for mobile applications is not only driving smartphone sales, but content sales as well. Now, ClearSky and its 50 carrier clients can capitalize on this movement with the company’s new Smartphone App Store—a comprehensive catalog of today’s leading productivity apps and games for major smartphone platforms.

ClearSky’s Smartphone App Store allows regional wireless carriers to earn revenue from applications purchased by Smartphone users, therefore increasing data ARPU. The impact on ARPU is amplified because the average selling price of apps is typically much higher than other pay-per-download content types. By offering apps, carriers also minimize the possibility of their subscribers going elsewhere to purchase applications.

“While wireless subscribers are consumed with downloading the latest and greatest apps, ClearSky has created an opportunity for our carrier clients to be the provider of those apps, and to share the monetary benefits as well,” said Tony Tagliareni, ClearSky EVP of sales & marketing. “These apps can be found in our Unified Media Center, complete with more than 250,000 content assets, including Ringback Tones and Pay-Per-Download (PPD) Content.”

ClearSky Hires Wireless Veteran as Head of Product Management

ORLANDO, FL, September 8, 2011—ClearSky Mobile Media, Inc., a leading provider of mobile data services and content to regional wireless carriers, today announced the hire of Lou Grilli to lead the company’s internal product management efforts, as well as product and service partnership initiatives.

As Director of Product Management, Grilli will lead the launch of several new services for next generation networks; his role is to define product strategy to transform emerging technologies into revenue-generating services for regional wireless operators. Additionally, Grilli will manage the lifecycle of ClearSky’s existing product and service portfolio.

“Lou’s extensive business and software development background, impressive education, and proven track record in the wireless market make him a perfect fit for ClearSky,” says ClearSky President and CEO Bill Poellmitz. “ClearSky continues to grow, both in the number of customers, and in the number of products and services offered to the industry, and Lou will ensure that we deliver compelling new products and services to the industry in a timely manner.”

With 20+ years of experience in the mobile industry, Grilli developed the industry’s first SMS inter-carrier gateway, and was part of the team responsible for implementing the first in-vehicle security and navigation system that uses wireless voice and data for remote access. His career in wireless began in software development and operations at GTE TSI, followed by his role in business development with Verizon, and product management at Syniverse. His most recent role was Director of Mobile Payments at Revolution Money, a startup which was acquired by American Express. Grilli holds an MBA from Duke University and a Masters in Computer Engineering from University of South Florida.