ClearSky Mobile Media, Inc., a leading provider of mobile data services and content to regional wireless carriers, today announced its alignment with Handmark, a leading provider of mobile application solutions, to offer thousands of today’s top-selling apps to more than 7 million wireless subscribers.
The global value of the mobile applications market is expected to reach $25 billion by 2015 (up from about $6.8 billion in 2010), according to a consumer research report by MarketsandMarkets. Consumer demand for mobile applications is not only driving smartphone sales, but content sales as well. Now, ClearSky and its 50 carrier clients can capitalize on this movement with the company’s new Smartphone App Store—a comprehensive catalog of today’s leading productivity apps and games for major smartphone platforms.
ClearSky’s Smartphone App Store allows regional wireless carriers to earn revenue from applications purchased by Smartphone users, therefore increasing data ARPU. The impact on ARPU is amplified because the average selling price of apps is typically much higher than other pay-per-download content types. By offering apps, carriers also minimize the possibility of their subscribers going elsewhere to purchase applications.
“While wireless subscribers are consumed with downloading the latest and greatest apps, ClearSky has created an opportunity for our carrier clients to be the provider of those apps, and to share the monetary benefits as well,” said Tony Tagliareni, ClearSky EVP of sales & marketing. “These apps can be found in our Unified Media Center, complete with more than 250,000 content assets, including Ringback Tones and Pay-Per-Download (PPD) Content.”