ORLANDO, FL, October 15, 2013—ClearSky Technologies, Inc., a leading provider of mobile data infrastructure and services to regional wireless carriers, today announced the signing of a multi-year agreement with its newest Total Traffic Manager (TTM) customer, MTA. The Alaskan carrier chose ClearSky’s traffic and policy management solution to deliver flexible, tailored data plans to subscribers while increasing data ARPU.
“Our current practice is to notify subscribers when they reach 50, 75 and 100 percent of their data caps. Deploying TTM in our network enables us to take it a step further and present an advice-of-charge page to facilitate the purchase of additional access,” said Carolyn Hanson, MTA Director of Sales and Marketing. “Subscribers can self-manage their data plans while we maximize data ARPU from the purchase of incremental data.”
In addition to “topping up” when threshold limits are reached, MTA subscribers can also choose a plan that permits tethering. TTM detects when a tablet or laptop is connected, and then sends an SMS alert that gives the subscriber the opportunity to upgrade to a superior plan. For example, for an additional monthly charge, a subscriber may connect his or her handset to an unlimited number of other devices. This improved model helps the carrier maintain customer satisfaction while generating incremental revenue.
“With real-time visibility to the traffic flowing through their network, MTA can manage their heavy traffic while increasing revenue from new, more flexible data plans,” said Tony Tagliareni, ClearSky Chief Sales and Marketing Officer. “We are proud to expand our long-term and highly valued relationship with MTA to include this cost-effective traffic and policy management solution.”
Matanuska Telephone Association (MTA) is a member-owned cooperative founded in 1953 to bring telephone service to rural South-Central Alaska. Today, MTA delivers some of the most advanced communications products available in the marketplace, including Local, Long Distance, Wireless, Internet, Business, Directory and Digital TV services. The MTA service area covers over 10,000 square miles–south to Eagle River, north to Anderson, east to Glacier View, and west to Skwentna. MTA stores are located in Eagle River, Palmer, and Wasilla, Alaska. For more information, visit www.mtasolutions.com.