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Pokémon NO or Pokémon GO

Anyone who has a pulse and can fog a mirror has witnessed the phenomenal arrival of Pokémon GO in all walks of their lives. Here are some recent statistics about Pokémon GO:

  • #1 and Counting: Pokémon GO hit 100 million installs worldwide the first weekend of August. The game reached 50 million Android downloads in record time —     19 days — shattering the old mark of 50 million downloads in 77 days. Apple reported that Pokémon GO earned the most downloads ever on the App Store during a launch week! And what about the money? Pokémon GO has now reached daily revenues of more than $10 million dollars.
  • 21,000,000: This is the number of daily active users of Pokémon GO in the U.S. as estimated by Survey Monkey. If accurate, this makes Pokémon GO the most popular mobile game in U.S. history, but it’s not just rival games that GO has eclipsed. By some estimates, GO is overtaking the world’s biggest social networks too. On Android, at least, the game is now bigger than Twitter. And just to be clear: this is just the U.S.
  • $23 billion: That’s how much Nintendo’s value soared by in the weeks after the release of Pokémon GO, an increase of 120%, as demand for stock reached the same levels of hype as the game itself. This marks the single biggest jump in the company’s fortunes since the 1980s, and for a moment, even helped Nintendo surpass rival Sony in value, an astonishing feat given the sales share of its Wii U console versus the mighty PlayStation 4.

Given the above statistics every MNO should be asking:

  1. How much data traffic does Pokémon GO add to my network?
  2. How popular is Pokémon GO with my current subscriber base?
  3. How bandwidth intensive is Pokémon GO relative to other protocols on my network (e.g., Netflix, YouTube, etc.)?
  4. How can we turn this phenomenon into a win for our business?  (Where a “win” is defined to mean incremental revenue and/or the ability to reduce churn.)

If you don’t have the requisite traffic analysis and management platform to answer the first three questions, then your only options are to do nothing, or to create new Pokémon GO data plans and hope you don’t clog your network with traffic you can’t handle. In the best case, you will generate a flood of calls to your support center or in the worse case, increase subscriber churn-and no MNO wants either of those outcomes.

ClearSky’s Total Traffic Manager (TTM) can answer the first three questions for you and much more. If you already use ClearSky’s TTM service, great! We’re eager to help you analyze your Pokémon GO data traffic. If not, please call us and we’ll help you decide if you should Pokémon NO or Pokémon GO!

GCI Deploys Northernmost Small Cell in America

“Can you hear me now? How about now?” When was the last time you had that exact same conversation? Everybody expects excellent cellular service whether they’re outside or indoors —  regardless of their proximity to a cell site. And when Mobile Network Operators (MNOs) cannot deliver on the promise of ubiquitous coverage, subscribers tend to vote with their feet.

As the top provider of voice, data and video services in Alaska, GCI recently signed a multi-year contract for ClearSky’s Small Cell as a Service (SCaaS) offering. SCaaS enables GCI to deploy residential and enterprise small cells to address coverage challenges unique to Alaska.

GCI has since deployed many residential small cells and has recently begun deploying enterprise small cells. The Juneau Police Department was the first location to benefit from GCI’s enterprise small cell capabilities and now enjoys 5-bar coverage. “This is a win-win for us and the Juneau Police Department,” said Dan Boyette, GCI Vice President of Wireless. “Any GCI subscriber employed by the Juneau Police Department, as well as citizens that visit the police department, now have excellent in-building coverage, In addition to making customers happy, GCI has increased network capacity by offloading a percentage of traffic from our macro network.”

GCI is currently in the process of deploying enterprise small cells at Pump Station 1, located on the North Slope of Alaska, at Prudhoe Bay. When deployed, GCI will have the unique distinction of operating the northernmost small cell in the United States.