TREND ANALYSIS AND REPORTING

Understanding how your subscribers use your data services is vital to growing your mobile content business. ProTrends/BI™ is the new business intelligence tool from ClearSky that allows you to analyze your subscribers' mobile browsing activity in unprecedented detail. ProTrends/BI filters and organizes data traffic from your network into a graphical reporting interface that provides you with many different ways to look at your subscriber activity. All the reports are available through a web-based interface that you can browse from your desktop. And because ProTrends/BI is a hosted service, the cost of implementation in terms of both time and money is a fraction of developing and licensing an equivalent reporting engine.

ProTrends/BI is a window into the inner sanctum of your subscribers' mobile browsing world. Using the data zoom and filtering capabilities of ProTrends/BI, you can quickly answer questions that will guide your entire mobile data strategy. Just a few of the many ways you can use ProTrends/BI include

• Identify exactly all the WAP sites your subscribers are visiting and quickly determine which ones are used most often
  • Zoom in to learn what time of day traffic is the heaviest
  • Filter the data for last week and compare the results to the week before to determine changes in usage patterns your marketing programs might be driving
• Find out which subscribers are using your services most often and what sites they are visiting
  • Zoom in to learn what search terms a particular subscriber is using
  • Zoom again to learn what phone model he or she is using
• Learn what words your subscribers are putting into popular search engines
  • Zoom in to find out which search terms are most often used on specific search engines
• Analyze which handsets are used for accessing mobile content
• Zoom in to learn what file types the handsets are downloading most frequently

Because of the vast flexibility in the advanced filtering and zoom functions, these are just a few of the ways successful carriers are employing ProTrends/BI. See for yourself. Ask your account team about a live demonstration of ProTrends/BI.