Can your marketing organization analyze your subscriber’s behavior without relying on IT or others? With ProTrends BI all of this information is at your fingertips. ProTrends BI is a powerful Web-based analysis tool that transforms obscure log files from your mobile Internet gateway and content management system into meaningful information.
ProTrends BI can be configured to report on a rolling schedule from 30 days to 12 months of data, to facilitate customized trend analysis, or to assess the success of marketing programs.
Using ProTrends BI, you can easily extract and display the following:
- Content sales by type, title, artist, time of day, and/or day of week
- Which handsets drive the most data usage
- The mobile Web “power users” and “lost users”
- The most popular search terms
- Frequently visited mobile Web sites
- And much more!
Industry experts agree that carriers will realize ARPU lift from the thoughtful deployment of data services. Therefore, it is imperative for carriers to fully understand their subscribers’ behavior on the mobile Web, thus helping them determine exactly what “hot,” in-demand content should be promoted.